Unlock Your Startup's Potential Harnessing the Power of Storytelling Techniques


Are you a startup aiming to bring meaningful innovations to the way people do and behave?

To be a startup means you are struggling to captivate investors and secure funding for your startup. It means you are focused on delivering compelling and persuasive pitches that leave a lasting impression. To be a startup means you want to attract investors and early-stage customers.

And Pitching speech is on of the most common tools to achieve those goals. We understand the challenges you encounter when pitching your ideas. The main challenges include:

  • Attracting and maintaining the attention of your audience
    (including investors and customers alike)
  • Engaging them emotionally
  • Delivering a convincing message to them

But guess what? TV-series creators face the same challenges!
They too struggle with:

  • Attracting and maintaining audience attention
  • Creating emotional connections
  • Delivering a compelling message (often reserved for the final episode)

In the current HBO era, where people are captivated by TV-series, it's evident that TV-series creators have mastered the art of engaging their audience. While some startups may remain in the shadows, we cannot ignore the tremendous success of TV-series creators. So, why not learn from their storytelling techniques to craft our own Art of Pitching?


In today's world, viewers form deep emotional connections with their beloved TV characters, such as those from "Breaking Bad", "House of Cards" and "Billions." These characters become role models, inspiring actions in the real world.

But this connection doesn't happen by default. Few people realize that TV series creators meticulously define their characters' traits, desires, motivations, and purpose before they even appear on the first page. When viewers start watching a series, they seek answers to these questions, determining whether the character is worth empathizing with and rooting for. Essentially, viewers search for a center of goodness in the story. Likewise, when creating a startup and building a brand, it's crucial to demonstrate that your business isn't solely focused on maximizing profits. It's about striving to improve the world and becoming a force for good.


At TomsAwyer, we are here to guide you through this process. We will help you define your brand's narrative, communicate your values, and convey your commitment to making a positive impact.

We understand that every startup is unique, and that's why we work closely with you to comprehend your business, target audience, and goals. Using storytelling techniques, we will craft your Pitching Speech, enabling you to tell your story as if you were the hero of a TV-series. This way, investors will see you as a force of goodness, become emotionally attached to your idea, and want to change the world together. Trust us to unlock your startup's potential through the power of storytelling. Let's embark on this exciting journey together!

About us

Yaroslav Kataev

Strategy communications expert, guest lecturer at Stockholm School of Econimics MBA Programs

Among clients

Unlock the Power of Storytelling for Your Startup Discover how storytelling can transform your startup's communication strategy. Contact us today to embark on a journey where your brand becomes the center of goodness, inspiring trust, loyalty, and a shared vision for a better world.

Customer Feedback


Chief Executive Officer
at CureTelligence, Israel
I met Yaroslav when I sought help creating a website with clear messages for a specific audience. Faster and more efficient work I have never seen. Just two meetings were enough for him to understand the essence of my startup and create the necessary communication structure that would interest the needed audience. All this took place in an extraordinarily confident and respectful environment. I thank Yaroslav for his contribution.