Brand Platform development, including:
- Brand values
- Audience insights
- Strategic brand message
- Brand communication strategy, including
- PR and Digital, Brand Character and
- Tone of Voice in SMM
You have come up with a cool product or service. But now it is necessary to unite you, your audience and your product into a single story. Because it is stories that help us to experience emotions and understand meanings.
A strategy is a framed idea of your story, containing an answer to key questions: Who am I? Who am I for? What am I for? What is my goal and how will I go to it? The strategy will also determine the genre of your story.